TikTok sensation Jools Lebron has catapulted the phrase "very demure, very mindful" into the limelight with her viral video this month, redefining the term in a captivating manner. The transgender woman, who has emerged as a social media phenomenon, graced the stage of Jimmy Kimmel Live on Monday night, August 19th, where RuPaul, the guest co-host, inquired about her hosting prowess. Lebron, ever so elegantly, responded with her signature line, "Very demure, very mindful," eliciting a thunderous applause from the audience.
Lebron's journey began when she uploaded her debut video titled "How to be demure at work" on August 2nd. As she meticulously laid out her wig and applied makeup with precision, she embodied the essence of demureness, urging viewers to follow suit with her mantra, "Let's not forget to be demure divas." This 17-second snippet swiftly amassed over 7 million views, setting the tone for a string of successes. Another clip, offering insights on "how to be demure and respectful at the workplace," soared to new heights, garnering a staggering 34 million views. Thanks to her online triumphs, Lebron proudly announced in a recent TikTok that she could now afford her gender transition.
When RuPaul probed about the inspiration behind her viral clip, Lebron quipped, "The grind of retail work, it seems, has a way of bringing out the 'demure' in one." She disclosed her humble beginnings at Mariano's grocery store in Illinois, describing it as a charming space where "demureness" thrives.
Explaining the essence of demure, Lebron simplified it as "a mindset," humorously adding, "I once was wild and unfettered, but I discovered the serenity of demureness, and with it, success followed. Demureness, my purity."
Celebrities have eagerly embraced this newfound lifestyle, but Lebron confessed that Jennifer Lopez's nod surprised her the most. The iconic singer, sipping from her Delola cocktail, shared her take on demure, further fueling the trend. "She finally disclosed the secret behind that iconic orange drink from the block – it's demure," Lebron exclaimed.
Adding a touch of humor, Lebron critiqued RuPaul's fashion choice, a red and pink plaid suit adorned with a red and white polka dot blouse. "The cho cho might be tucked away, but the chi chis are on full display, yet somehow, it all looks very demure," she remarked, leaving the host of RuPaul's Drag Race, which has just been renewed for its 17th season, in splits.
When prompted to pinpoint the location of the "cho cho," Lebron coyly replied, "I'd prefer to maintain my demure demeanor, if you please."
Lastly, Lebron shared a lighthearted anecdote about being invited to the Democratic National Convention, which kicked off in Chicago on Monday night. However, fate had other plans as she humorously explained, "I had a wig appointment that just couldn't be missed."
