Kim Kardashian is not just a star, she's a force to be reckoned with. Her clothing empire, SKIMS, has just raised a stunning $225 million in fresh funding, bringing the brand's valuation to a whopping $5 billion, she and co-founder Jens Grede have announced. "Today's announcement is a testament to the tireless efforts of our incredible team and partners who have helped us reach this thrilling new chapter," Kim shared in an announcement on November 11th, "becoming a global omnichannel retail powerhouse."
SKIMS, with 18 locations across the nation including New York, Los Angeles, and Atlanta, along with its online store, plans to use some of the fresh funds to expand its reach internationally. The round was led by Goldman Sachs Alternatives, the investment arm of the banking giant, which has previously invested in the Kardashian star's venture four years after its founding. In fact, the brand earned $270 million two years ago, valuing the company at $4 billion.
Following its second investment, Goldman Sachs Alternative's global head of hybrid capital, Beat Cabiallavetta, gushed to The New York Times that SKIMS stood out due to its "pioneering new categories and redefining everyday wear." Indeed, Kim has always been known for pushing boundaries with her company. For instance, the All's Fair actress astonished buyers with SKIMS' new G-string that comes in all hair colors for pubic hair. Despite the bold inventory choice, she admitted that she didn't expect the amount of buzz the product received. "I'm shocked," she told E! News last month. "It got so much attention—we've been laughing and talking about it all day long."
While the 45-year-old may be open to exploring some interesting choices with her products, the core of SKIMS—which became the official underwear partner of the WNBA, NBA, and USA Basketball in 2023—has always been functionality. (The brand also announced a partnership with Nike in September 2025.) "I'm very minimal but practical," she explained to Harper's Bazaar in 2020. "When I said I wanted seamless shapewear, everyone looked and thought that I was crazy. The thing that always bothered me [with other brands] was that there would be a seam up the front." "You would have this really tight dress and then see this seam, defeating the purpose of wearing something that is supposed to look like there is nothing underneath," she continued. "I'm all about comfort and glamour at the same time. I always think you can do it all, so why not have everything that you need as far as your products?"
