Sydney Sweeney is elevating the realm of men's bathing essentials to new heights. On Thursday, May 29th, the esteemed natural body care brand, Dr. Squatch, unveiled an unprecedented collaboration with the Euphoria star, crafting a soap infused with none other than her own bathwater.
"You couldn't get enough of the chatter about my bathwater after the @drsquatch ad... so we decided to bottle it up," read a joint Instagram post from Sweeney and the company. "Presenting Sydney's Bathwater Bliss! A genuine, ultra-exclusive soap crafted from my very own bathwater. Mark your calendars for June 6th, 2025, and secure yours at drsquatch.com."
Sydney's Bathwater Bliss is a medium grit, exfoliating soap enriched with sand, pine bark extract, and—yes, you read that right—a hint of Sydney's authentic bathwater. As for its aroma, the soap embodies notes of pine, Douglas fir, and earthy moss, transporting users to the heart of a forest, along with a whiff of Sweeney's personal bathtub.
"When your fans crave a snippet of your bathwater, you have two choices: ignore it or transform it into a Dr. Squatch soap bar," the 27-year-old actress stated in an official press release. She further elaborated, "It's oddly enchanting, and I'm thrilled we've created something unforgettable, with an incredible scent and the same efficacy as every other Dr. Squatch product I adore. Perhaps this will awaken men to the realities of conventional personal care products and steer them towards natural alternatives."
Sweeney's devotees responded with a mix of astonishment and amusement to this novel product, inspired by her Dr. Squatch Natural Body Wash advertisement, where she promoted the product while lounging in a tub filled with bubbles.
"A moment of self-reflection is in order," one user commented on the Instagram post. Another, expressing admiration for the actress, nonetheless drew the line, saying, "I adore you, Sydney, but I believe this is where I part ways." A third criticized potential buyers, snarkily remarking, "Imagine being so desperate to purchase this."
Conversely, some hailed the product as a stroke of genius. "Gwyneth Paltrow-level stuff," one user wrote, comparing it to the Goop founder's infamous "This Smells Like My Vagina" candle. "I'm getting one for my friend's birthday, though." Another added, "Anything to get men to hit the showers!"
A limited edition of 5,000 bars of Sydney's Bathwater Bliss will be made available to her fans. A hundred lucky customers have the chance to win a soap bar before its June 6th release through a giveaway. Following its official launch, the soap will be accessible on the Dr. Squatch website until stocks last.
