Episode 4 of Clickbait kicks off with an intriguing interview between Emma Beesly and Amiri, where Emma professes her undying love for Nick, declaring them soulmates intertwined. However, beneath her fervent declarations, Amiri's skepticism casts a shadow, sensing a deeper mystery shrouding Emma's tale.
Emma, a diligent health insurance agent, basks in the glow of birthday gifts from her seemingly doting companion, "Danny." Their chemistry is palpable, with photographs adorning the mantelpiece, evoking memories of shared vacations and laughter.
As the veil of Nick's duplicity begins to unravel, Emma's world turns upside down. The realization that her beloved is not who he claimed to be hits her like a ton of bricks. The news reports, with Sophie's face splashed across the screen, trigger a visceral reaction, propelling Emma to Oakland in a quest for answers—and perhaps, to offer aid to Sophie. Emma insists they were on the cusp of matrimony, their love story marred by this sudden revelation.
Yet, the narrative takes a familiar turn as scenes we've witnessed play out once more, but through Emma's eyes, offering little fresh insight. Sophie's scathing remarks echo, prompting Audrey to voice her concerns over the phone, urging Emma to retreat to safety. Yet, something invisible binds Emma to this town, her resolve unwavering.
Finally, Emma finds herself at the school's threshold, where Matt awaits. Their conversation resonates with a shared belief that Nick was among the virtuous, yet a lingering disquietude lingers in the air. Together, they grapple with the incongruities, seeking clarity amidst the chaos.
Shortly thereafter, Piia marches into Matt's presence, her eyes ablaze with inquiry about Nick's infidelity. Despite his apparent ignorance, he subtly steers her towards Emma, who, having forcibly entered Nick's office, flees the school premises in haste.
As Pia and Emma finally converge, the latter unveils the intricate web of their past, revealing intimate details that intertwine her, Nick, and Pia. Though skepticism lingers within Pia, she reluctantly jots down Emma's contact, a precautionary measure against future uncertainties.
That fateful evening, Emma's hotel room echoes with the chilling tones of a menacing phone call, its message stark and unequivocal: flee immediately. Terrified, she sprints to her car, wheels spinning in a desperate escape. But fate has other plans, as a vehicle slams into her from behind, violently propelling her off the road, an attempt on her life that leaves no room for doubt.
Pia's timely arrival, a testament to her growing concern over Emma's tale, is accompanied by Amiri, there to record Emma's harrowing account. The truth, however, unfolds in layers, revealing Nick as a serial deceiver, juggling multiple relationships with women like Sophie and Emma simultaneously.
As Sophie too becomes the recipient of ominous messages, Emma finds solace in the company of another victim, Mandy. Together, they forge a bond forged in the fires of betrayal, vowing to expose Nick's deceitful ways. Emma's ultimate act of retribution? A daring live television appearance, where she fearlessly unmasks Nick as the serial cheater he truly is, a blaze of truth that consumes his carefully constructed facade.
