aespa's Karina Officially Announced As Brand Ambassador For Prada

Published: Aug 29 2024

The Prada cinematic universe has expanded its star-studded cast with a dazzling addition: Karina of aespa, the latest global sensation to grace the Prada family as its esteemed brand ambassador. Karina, the charismatic lead vocalist of the revolutionary K-pop quartet that has reshaped the international music landscape, has been making waves and churning out hit after hit since their inception in 2020. As the final member of the quartet to secure a prestigious brand partnership, Karina joins her fellow ladies Giselle (Loewe's muse), Winter (a Polo Ralph Lauren darling), and Ningning (a Versace ambassador) in the elite realm of fashion collaborations.

aespa's Karina Officially Announced As Brand Ambassador For Prada 1

Earlier this year, Karina stole the spotlight at Prada's men's fall/winter 2024 showcase, donning one of the brand's jellyfish-inspired dresses from the spring/summer 2024 collection, further solidifying her bond with the iconic fashion house. Her Instagram has been a testament to her love for Prada, adorned with countless ensembles from the label, making today's collaborative announcement a long-awaited yet unsurprising milestone.

Karina now stands shoulder to shoulder with fellow K-pop luminaries Enhypen, who were collectively appointed as Prada ambassadors in 2023, as well as Jaehyun of NCT and Sana of Twice, amidst a galaxy of global icons like Hunter Schafer, Troye Sivan, and Harris Dickinson. It's clear that Karina has found herself in esteemed company, and we eagerly anticipate her front-row presence at Prada's spring/summer 2025 womenswear spectacle in September. Below, behold her official announcement portrait, where she radiates in one of the finale dresses from the fall/winter 2024 runway, adorned with exquisite silk bows, a testament to her newfound status as a Prada ambassador.

View all