The announcement of Mingyu's appointment as Dior's esteemed ambassador hardly raised eyebrows, given the 27-year-old's meteoric rise to fame after stealing hearts at Dior's Fall Winter 24-25 Paris Fashion Week showcase and his unabashed online admiration for the luxurious brand. Tuesday morning, the luxurious fashion house unveiled a thrilling revelation: Mingyu from the iconic K-pop group Seventeen has officially been crowned as its latest ambassador.
Over the past year, the charismatic K-pop star has left an indelible mark on the world of luxury fashion and beauty, gracing not just Dior's runway but also Bulgari's events, and dazzling audiences in Asia as the face of L'Occitane. Dior's announcement, a symphony of social media posts, hailed Mingyu as "the epitome of Dior's refined aesthetic," showcased in a burgundy Oblique suit crafted by Dior's men's creative director, Kim Jones.
Subsequent posts hailed him as an "international style icon" and "a paragon of daring creativity," further illustrating the global superstar in two more stunning Kim Jones creations. Mingyu now stands shoulder to shoulder with Dior's prestigious ambassadorial ranks, including BTS' Jimin, Natalie Portman, Blackpink's Jisoo, and Rosalía.
Ironically, the joyous news of Mingyu's new endeavor coincided with the announcement of Seventeen's latest U.S. tour, igniting excitement among fans worldwide. The 13-member ensemble is poised to conquer five American cities, including iconic venues like BMO Stadium in Los Angeles and Oakland Arena in the Bay Area, as part of their thrilling "Seventeen [Right Here] World Tour." This tour is intricately tied to the group's upcoming EP, slated for release in October.
Mingyu and his Seventeen bandmates have already etched their names in history by becoming the first K-pop group to grace the legendary main stage of Glastonbury Festival. With Lollapalooza Berlin looming large on their horizon, the group continues to soar to unprecedented heights, captivating audiences globally with their unparalleled charm and talent.
