After unveiling her podcast, "Khloé in Wonder Land," in January, Khloe Kardashian has witnessed a skyrocketing success for the show. Across its dozen episodes, the podcast has garnered an astonishing 121 million video views and amassed 425 million impressions on platform X, earning the distinction of being the most sought-after original among Gen Z and Millennial women, as highlighted by the social media giant. The impressive lineup of guests has featured authors such as Mel Robbins and Jay Shetty, close family ties like Kris Jenner, Scott Disick, and the family attorney Laura Wasser, and most recently, Dana White, the CEO of the Ultimate Fighting Championship.
Embedded within the platform's "Originals on X" campaign, which also boasts programs from notable figures like Tulsi Gabbard and Jim Rome, Khloe's video podcast has emerged as a cornerstone of X's enhanced engagement and advertising strategy under Elon Musk's stewardship. Mitchell Smith, the head of original content at X, revealed that brands have eagerly purchased media packages to run targeted pre-roll advertisements preceding specific episodes of "Khloé in Wonderland."
"At X, our mission is to create the most exhilarating platform for content creation, conversation, and consumption within your community, and 'Khloé in Wonderland' perfectly exemplifies this vision," Smith enthused.
As part of her collaboration with X, Kardashian's video podcast enjoys an exclusive 24-hour window on the social platform before being released elsewhere, where it has also garnered substantial engagement. The podcast, characterized by Kardashian's laid-back conversations with her guests, has consistently ranked among the top 10 on Apple and Spotify's Society & Culture charts.
In an interview with The Hollywood Reporter, Kardashian expressed her long-held aspiration to launch a podcast and chose X due to its comprehensive analytics, which provide insights into viewer engagement duration, demographics, and more. She also appreciated the platform's capacity for fan interaction and widespread episode distribution.
"I have access to real-time analytics," Kardashian revealed, noting that other platforms often have longer wait times. "Based on these analytics, I've made numerous adjustments to my podcast, whether it's the content or my approach. Sometimes, I instantly make changes, while at other times, I plan for them in the next week's episode. I love conducting polls and asking questions, but the analytics aspect is truly invaluable to someone like me. I'm somewhat of a nerd when it comes to these things. I enjoy tracking progress and identifying what resonates with audiences versus what falls flat."
Leveraging X's polling feature, Kardashian asks fans who they'd like to see on the podcast, with numerous responses calling for her famous family members. Her ultimate goal in launching the podcast was to engage in conversations about topics that interest her, which have ranged from authors to Dr. Steven Greer, an expert on UFOs.
The conversations have delved into a myriad of topics, from weight loss and perception, evident in the episode featuring social media sensation Remi Bader, to the intriguing concept of cancel culture, highlighted in the episode with White. Additionally, they have encapsulated Kardashian's own experiences and profound insights on these subjects. Speaking of a particularly unexpected success, Kardashian exclaimed, "The UFO episode did exceptionally well, which left me utterly astounded. I had presumed people would loathe it, but I have a penchant for such quirky fare. My genuine curiosities lean towards dark, bizarre conspiracies, pondering why individuals believe in such tales, or whether they hold any truth. Diving into such rabbit holes captivates me far more than idle chatter with my sisters or mundane activities. Interviewing my sisters holds little appeal for me; we know each other's ins and outs. Instead, I prefer engaging with random individuals from the streets. I am mesmerized by human behavior and diverse personalities, driven by an insatiable curiosity and perhaps a touch of nosiness. My passion lies in exploring people, not necessarily celebrities, but rather those who captivate my mind. Pop culture, while entertaining, pales in comparison to these fascinating individuals," Kardashian elaborated.
"My sisters are definitely a popular request, and I'm more than willing to oblige. However, I have a deeper fascination for the unconventional, the off-the-wall topics," she added thoughtfully.
Produced under Pave Studios' OpenMind banner, with Max Cutler serving as executive producer, the podcast was announced with a lineup of 26 episodes for its inaugural season. Regarding a potential second season, Kardashian remained cautiously optimistic, stating, "I'm experimenting with a diverse array of fascinating individuals, testing the waters with my audience. If certain episodes resonate less, that's perfectly alright. Ultimately, the podcast must ignite a spark within me, filling a void, and currently, it truly does. I'm enjoying the journey of discovering what captivates my audience while fulfilling my own creative desires," she concluded with enthusiasm.
