After Alex Cooper posted a video accusing fellow influencer and skincare brand founder Alix Earle of starting "fake drama" regarding her departure from Cooper's Unwell Network, the 25-year-old Earle took to the comment section of the April 13th TikTok video shared by Cooper, 31. In the video, Cooper encouraged Earle to speak out, stating that there was "no NDA" preventing her from sharing her side of their alleged feud.
"Okay on it!!" Earle replied in the comments, while also reposting the video on her own TikTok profile.
Cooper then addressed Earle's actions in her original video, saying, "Hey girl, the passive aggressive reposts and the likes and the commenting on things — I’ve got to call you out here. You’re going to need to get specific and just say what you’ve got to say about me. There’s no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself." She even tagged Earle in the caption.
The video came after Earle reposted a video on TikTok of another content creator calling Cooper "so awful" and comparing her to "an ambulance chaser" for "profiting" from women's vulnerable moments through Cooper's "Call Her Daddy" podcast last week. A representative for Earle did not immediately respond to PEOPLE's request for comment.
Rumors of a feud began when Cooper's Unwell network dropped Earle's "Hot Mess" podcast in February 2025. Days before, fans had speculated that the two influencers were at odds as Earle was absent from an Unwell Super Bowl party in New Orleans earlier that month.
Cooper, who has long served as the host of "Call Her Daddy" alongside her ex-cohost Sofia Franklyn since 2018, expanded her podcasting empire into the Unwell Network in August 2023. The Network boasts a number of influencer-hosted podcasts. Earle was among the first influencers signed to major podcast deals on the network, alongside fellow influencer Madeline Argy, who continues to host "Pretty Lonesome" for the network.
In a TikTok post in March 2025, Cooper addressed Earle's exit, writing, "Alix not being able to podcast has nothing to do with Unwell. Idk why she can’t/what’s going on. Unwell gave her everything back she owns her IP." Two months later, when asked about the end of her relationship with Unwell in an interview with the Wall Street Journal, Earle said, "That was, behind the scenes, a little bit of a hot mess."
In August 2025, Earle also seemed to hint at an alleged feud with another pointed comment on TikTok. When a fan asked her to "tell us what happened with Alex Cooper," the influencer wrote back, "How much time do you have?"
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