BTS release emotional video as they launch ‘ARIRANG’ album

Published: Mar 20 2026

**BTS Returns with a Bang: The Musical Journey Continues with 'ARIRANG'**

BTS, the K-pop sensation that has captured the world's heart since their debut in 2013, has once again proved why they are a force to be reckoned with. Their latest album, 'ARIRANG,' not only showcases their musical prowess but also reflects their proud Korean identity.

BTS release emotional video as they launch ‘ARIRANG’ album 1

'ARIRANG,' a traditional Korean folk song, serves as the perfect canvas for BTS to express their journey and where they stand today. The lead track, 'SWIM,' released with a mesmerizing music video, is a message to their fans to embrace life's waves and move forward at their own pace. The video, directed by Tanu Muiño (who also directed Jung Kook's 'Standing Next To You') and starring actress Lili Reinhart, depicts BTS navigating their ship across the endless sea. The ship symbolizes a space for healing and growth as Reinhart struggles with self-doubt and pain, with the seven members as a voice of support. As time passes, she finds the strength to move forward, reflecting BTS's own journey of growth and evolution.

In addition to the mesmerizing music video, BTS is scheduled to perform their album 'ARIRANG' in collaboration with Netflix at Gwanghwamun Square in Seoul on March 21. Nearly 260,000 people are expected to attend, making it one of the biggest moments in pop culture history.

With each new release, BTS continues to push boundaries and break norms, creating music that resonates with their fans worldwide. Their journey is far from over, and with 'ARIRANG,' they have once again proven that they are here to stay.

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