Draya Michele recently found herself at the receiving end of social media scrutiny when she chose to promote an air purifier amidst the devastating wildfires blazing through Los Angeles. Her video, shared on social media as part of the reality TV show "Basketball Wives LA," also prompted the air purifier manufacturer to issue a formal statement. Here's how social media users responded to Draya Michele's online video.
The influential media personality unveiled a video on her social media platforms, showcasing the unboxing and installation of an air purifier from Sereniby. This move stirred a wave of backlash from netizens.
In the Instagram clip, Draya Michele accompanied the visuals with a caption expressing her heartfelt sorrow over the ongoing wildfires ravaging Los Angeles. She penned, "As the unimaginable unfolds with the infernos in LA, the air quality has deteriorated to dangerous, toxic levels." She further elaborated that to shield her children and pets from the hazardous air, she was installing the Sereniby air purifier.
The actress of "The Perfect Match" stated, "I'm relying on the @sereniby_official air purifier to guarantee that my kids and pets are breathing in pure, doubly filtered air." She also revealed that customers could avail a $200 discount if they made a purchase through the link in her Instagram bio. However, this video met with a chilly reception from Instagram users.
Despite limiting comments on the post, according to Bossip, several internet users criticized Draya. One user wrote, "Draya's exploiting the LA fires to promote an air purifier on Instagram. She never seems to do anything right. She's completely tone-deaf."
Following the viral spread of Draya Michele's post on Instagram, Sereniby, the air purifier company, issued a statement clarifying that she was not "compensated for her post." People magazine further reported that the company affirmed, "She and her team reached out to us because she genuinely uses the product and believed it could benefit others struggling with the poor air quality in Los Angeles. In response to this crisis, we're donating 10% of our January profits to the American Red Cross, acknowledging the myriad urgent needs arising from this disaster."
