Amid the fierce wildfires currently tearing through Los Angeles, Heidi Montag and Spencer Pratt, stars of "The Hills," have fallen victim to the devastation, losing their cherished home in Pacific Palisades. As countless others have suffered similar fates, fans of this reality TV duo have rallied in an unprecedented manner to lend their support.
Since their home was engulfed by the inferno last week, the couple, married since 2008 and parents to two children, has faced an uncertain future. In the aftermath, Pratt has taken to social media with urgency, mobilizing his followers to stream Montag's 2010 album, "Superficial," as a means of providing financial assistance to the struggling family. The online campaign seems to have borne fruit, as over the weekend, the album soared to the top spot in both the albums and songs categories on iTunes, edging out recent releases from artists like Bad Bunny, Bruno Mars, Teddy Swims, and Morgan Wallen.
In a heartfelt video posted on TikTok and Instagram on Saturday night, Montag expressed her profound gratitude, "Thank you so much to everyone, No. 1 on iTunes charts, oh my gosh. Your overwhelming love and support for my music, rallying behind us during this heart-wrenching time, has turned it into a blessing. Thank you for helping us rebuild, encouraging us, and giving us hope, faith, and excitement in such a dark, dark time." She also acknowledged the album's 15th anniversary, noting the "crazy" timing of this turn of events.
On his channels, Pratt displayed even greater enthusiasm, darkly humoring, "Who needs a house? Who needs clothes? Who needs anything but this level of influence? Pop superstardom awaits!" He aimed to next conquer the Billboard music charts. In another TikTok video, he added, "The only thing keeping me going, filling me with hope and positivity, convincing me that something good will emerge from the worst thing that's ever happened to me, is everyone here on this app and their unwavering support."
Flavor Flav also lent his voice of support, posting a video of himself dancing to Montag's song "I’ll Do It," captioning it, "Doing my part to get Heidi Montag to #1."
As Los Angeles battles multiple fires scorching vast areas, claiming at least 24 lives, firefighters strive to contain the massive Palisades fire and the Eaton fire in Altadena. On Saturday night, the California Office of Emergency Services reported that 150,000 people in L.A. County were under evacuation orders, with more than 700 seeking refuge in shelters.
