In an alignment that strikes a humorous chord, the year 2025 has serendipitously aligned the informal marijuana celebration known as 420 with two of the most sacred days of the year: Easter Sunday and the culminating day of Passover. While Americans engage in the traditional rituals of hunting for dyed eggs, indulging in sugar-laden Peeps, attending religious services, savoring matzoh dishes, and honoring their departed loved ones, others might partake in cannabis products with a touch of ceremonial reverence.
Currently, recreational marijuana is legal in 24 U.S. states, with the overall cannabis industry poised to generate nearly $45 billion in sales in 2025. In Los Angeles alone, a plethora of 420 events dot the calendar. The unverified but intriguing legend behind this holiday suggests that a group of California teenagers in the 1970s would meet regularly at 4:20 pm to smoke, and their adoption of this timestamp as a covert code caught on like wildfire.
Marijuana's high priest and influential cultural icon, Snoop Dogg, has rhymed about his love for cannabis since his days featured on Dr. Dre's 1992 solo album, 'The Chronic' (a moniker itself referencing marijuana). He has ventured into several businesses within the cannabis industry, including his own weed brand, Leafs by Snoop. With his signature wit that has shone brightly over a career spanning more than three decades—including his memorable commentary during the 2024 Olympics, which solidified his global standing—the artist marked this rare confluence of holidays with a playful image of himself as the Easter Bunny on X, the former Twitter platform.
