Justin Bieber has at long last unveiled "Swag II," following an hours-long anticipation that surpassed its initially scheduled release time. As the sequel to his unannounced album, which similarly made a surprise debut with minimal fanfare on July 1st, "Swag II" made its first appearance on YouTube Music past the promised midnight mark. Subsequently, it became accessible on other prominent streaming platforms, including Spotify, Amazon Music, and more.
On Friday, September 5th, the artist behind the hit "Baby" posted an exuberant message on Instagram, exclaiming, "OMGGGGGGGGGGGGGG WE LIVEEEEEEEEEE," after addressing the delays through a series of earlier posts. "Swag II" boasts a robust tracklist of 23 songs, featuring guest appearances from the likes of Bakar, Eddie Benjamin, Lil B, Hurricane Chris, and Tems. In contrast, its predecessor, "Swag," comprised 21 tracks, featuring an array of talents such as Cash Cobain, Dijon, Druski, Eddie Benjamin, Gunna, Lil B, Marvin Winans, and Sexyy Red. Together, these two unanticipated albums present a grand total of 44 songs.
The latest album was预告ed early Thursday morning with eye-catching billboards popping up in London and banners fluttering in West Hollywood, echoing the promotional tactics employed by the "Stay" singer ahead of the "Swag" release. On Instagram, Justin confirmed the album's impending arrival, stating that it would drop at midnight. However, "Swag II" saw the light of day only after a delay of at least three hours and ten minutes from its announced midnight Eastern Time launch, with the album initially surfacing on one streaming platform around 3:10 a.m. ET. Through his Instagram Stories, Justin shared that he was still fine-tuning the album mere moments before the anticipated release time.
