Justin Bieber has unleashed his first album in four years, storming to the pinnacle of Spotify and Apple Music's daily charts during its debut week. Despite being an unannounced release devoid of prior promotion, 'Swag' has captivated fans who have been streaming it relentlessly, positioning it as a formidable competitor for the coveted Billboard No.1 spot in the 200 albums chart, where Morgan Wallen has held sway for over two months. According to estimates from expert sources cited by The Hollywood Reporter, the album is projected to amass between 150,000 and 160,000 album equivalent units this week. Achieving these projections would constitute an extraordinary feat, particularly given the absence of any physical sales figures in the tally.
Should Bieber clinch the No.1 position on the Billboard charts, he would maintain his impeccable record of all six of his previous albums topping the charts in their opening weeks. Recall that in 2021, the Grammy-winning artist dominated the charts with 'Justice', which amassed 154,000 equivalent units, inclusive of 30,000 physical sales. Bieber surprised everyone by dropping 'Swag' on Thursday, July 10th, without prior singles, with billboards springing up like mushrooms all over the globe.
