Kendall Jenner plays her cards right when it comes to love, and the Kardashian star has leaned into the viral internet rumor that she and her sisters are somehow responsible for their boyfriends' sports failures in a new Fanatics Sportsbook ad for the Super Bowl 2026. "Haven't you heard?" Kendall asks in the ad, which will officially air as the New England Patriots and Seattle Seahawks face off on February 8th. "The internet says I'm cursed."
The model, who sports a robe in a lavish beachside mansion, takes a sip of a cup of tea with a rose embellishment on it—which hilariously wilts as she takes a sip. "Any basketball player who dates me," Kendall continues as she lights a match and throws it into a basket of NBA jerseys, "kind of hits a rough patch."
As the 30-year-old—who has previously dated Phoenix Suns guard Devin Booker and LA Clippers alum Blake Griffin—walks through the house filled with portraits of her and past boyfriends (with their faces conveniently burned or ripped out), she jokes, "While the world has been talking about it, I've been betting on it." Indeed, the super model shows off her lavish lifestyle further, joking, "How else do you think I could afford all of this? Modeling?"
The 818 Tequila owner goes on to dive into a gorgeous pool, sharing that it was funded by when "basketball boyfriend one missed the playoffs," adding, "I guess nobody was getting a ring in this house." Later, she shows off a vintage convertible, joking that it was funded by her next dalliance. "Do you like this bad boy?" Kendall gloats. "Boyfriend two flopped right out of the league." And her extravagant yet "cute" private jet? As she boards, Kendall laughs maniacally, yelling, "Thanks boyfriend three!"
In the most pointed nod to the theory, she finishes off the commercial adding, "Kardashian Curse...it's not even my last name." Kendall's cheeky Super Bowl ad isn't the first time a Kardashian has addressed their supposed likelihood to bring bad luck to their boyfriends. In a 2016 episode of Keeping Up With the Kardashians, Kourtney Kardashian's ex Scott Disick attempted to "purge" himself of the curse by hiring a medium, which left Kourtney visibly confused, and sister Kim Kardashian "offended."
Khloe Kardashian, for her part, slammed the rumor in 2018 while she was still dating NBA player Tristan Thompson. Responding to a fan who claimed he didn't want her to marry Thompson—with whom she shares True, 7, and Tatum, 3—Khloe wrote on X, "Only stupid people believe stupid rumors." Meanwhile, Kylie Jenner—who is currently dating Timothée Chalamet—admitted she saw some truth to the curse but believed it said more about the sisters' exes than themselves. As she told GQ in 2018, "They come and can't handle it."
