Caught in the escalating tempest surrounding their recent live broadcast, the members of KISS OF LIFE have unveiled a heartfelt, handwritten apology. Earlier this week, the band drew intense criticism for a live celebration in honor of Julie's birthday, themed "old-school hip hop," which triggered widespread allegations of cultural insensitivity among viewers.
After their agency, S2 Entertainment, issued an official statement on April 3, the KISS OF LIFE members themselves posted a deeply personal letter of apology on April 6, KST. The full letter, penned in English, reads as follows:
To our cherished Kissys [KISS OF LIFE's fandom],
We extend our profoundest apologies for the content we recently uploaded, which has caused immense disappointment among our devoted fans. Appearing calm on the outside, we have been enduring an incredibly difficult time in the days leading up to this letter. Though we wished to address the issue sooner, we seize this first opportunity to convey our sincere remorse.
We are truly sorry.
Our intent was to celebrate our love for the old-school hip hop genre, which significantly influences our music. However, in our enthusiasm, we inadvertently took the concept too far. We now realize that our content was culturally insensitive and accept full responsibility for our actions. We can only pledge to strive for improvement in the future.
Over the past few days, we have spent time reflecting and learning about how our actions have let down so many of you. We acknowledge that there is no magic phrase or action that can instantaneously rectify our mistake. Instead, we can only promise to continue educating ourselves and demonstrating our sincerity through actions, rather than mere words.
Our mission has always been to spread confidence and love through our music. We deeply regret the decisions we made and are genuinely sorry for any pain or distress we have caused our fans. This situation has served as a valuable lesson for us. Your support, our Kissys, means the world to us, and we will continue to honor you in every conceivable way.
