Min Heejin to Step Down as CEO of NewJeans' Agency ADOR

Published: Aug 29 2024

Min Heejin, the visionary founder of HYBE's sub-label ADOR, the cradle of groundbreaking K-pop sensation NewJeans, has gracefully relinquished her role as CEO, with the announcement made by HYBE on August 27th, stirring waves in the industry. According to a flurry of reports from esteemed South Korean outlets like Korea JoongAng Daily and Yonhap News Agency, this monumental shift was unveiled during a pivotal board meeting, simultaneously introducing Kim Juyoung, a seasoned HR management expert and fellow board member, as ADOR's fresh helm.

Min Heejin to Step Down as CEO of NewJeans' Agency ADOR 1

In a statement meticulously translated by Soompi, an ADOR spokesperson eloquently articulated that Kim Juyoung would embark on the daunting task of stabilizing and revamping ADOR's internal architecture, assuming the mantle of CEO with unwavering commitment. Despite her departure from the CEO's seat, Min Heejin's influence remains entrenched within the company's fabric, as she transitions into a pivotal staff role while retaining her esteemed position on the board of directors and continuing to orchestrate the musical magic for NewJeans, the label's sole, shining star since their 2022 debut.

The announcement further underscored ADOR's strategic shift towards bifurcating production and management functions, a move that harmoniously aligns with HYBE's broader multi-label operational philosophy. This transformation marks a departure from ADOR's former exceptionality, where Min Heejin single-handedly navigated both realms. With this intricate personnel and organizational rejig, ADOR vows to foster an unparalleled environment that propels NewJeans towards even greater heights of success and artistic excellence.

However, a somber undertone echoes in the aftermath, as a representative for Min Heejin disclosed to Korean media outlets that her departure as CEO was a unilateral decision, unconsulted with her, and the continuation of her musical contributions to NewJeans was likewise a unilateral notification, devoid of prior discussion. This revelation adds a layer of intrigue to the leadership transition, underscoring the complexities inherent in such pivotal changes.

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