Since Taylor Swift and Travis Kelce unveiled their impending nuptials on Instagram last week, their engagement has catapulted into the global limelight, capturing headlines worldwide. However, a recent Yahoo/YouGov poll reveals a striking indifference among the American public, with a whopping 78% confessing they are utterly unbothered by the new romantic chapter of Taylor and Travis.
Conducted between August 29th and September 2nd, this survey polled 1,690 adult Americans, uncovering that a mere 4% of respondents are deeply invested in their engagement, while an additional 18% admit to having a passing interest. This level of detachment stands as a surprising contrast to the event's status as a major pop-culture milestone—the union of a prominent singer-songwriter with one of football's most celebrated athletes. Every aspect of their engagement, from the scrutinized ring to Swift's songs, has garnered attention, even prompting celebrities and none other than President Trump to voice their opinions. "I think he's a great player," Trump remarked during a Cabinet meeting, "and I think she's a terrific person. So I wish them a lot of luck."
Despite this media buzz, Americans are undeniably aware of the Swift-Kelce engagement. According to the poll, over three-quarters have either heard or read extensively (23%) or to some extent (54%) about it. It's just that very few are openly captivated by it.
Demographic breakdowns of the Yahoo/YouGov data fail to alter this trend significantly. While younger Americans aged 18 to 29 express a slightly higher inclination to care "a little" about Taylor and Travis's engagement (26%) compared to the general population (18%), a staggering 70% of adults under 30 still profess complete indifference.
Gender-wise, too, there's no notable difference in the level of concern between men and women. Perhaps owing to this widespread disinterest, most Americans hesitate to pass judgment on Swift and Kelce's relationship. When prompted, only a tiny fraction suggested that "Taylor Swift could do better than Travis Kelce" (3%) or vice versa (4%). Instead, a more benevolent 23% believe they are "good for each other," with the vast majority (60%) opting for the diplomatic route, stating, "It's not for me to say."
Similarly, when asked to predict the longevity of Swift and Kelce's marriage, 54% of Americans admit uncertainty. Among those brave enough to hazard a guess, more leaned towards "a few years or less" (22%)—the shortest option—than those who believed in "forever" (12%).
