Becca Bloom is facing backlash after sharing her opinion on dating expenses. In an essay titled "Women in the Public Eye Can't Do Anything," published on her Substack on February 23rd, the content creator, known as the reigning queen of RichTok for showcasing her luxurious lifestyle online, revealed that she has received the most "backlash" from a video she made in November, where she asserted that "men should pay on dates."
In the original video, Bloom stated that many men believe that "equality" in a relationship means "splitting the bill" on dates. However, she noted that women often earn less than their male counterparts in the workplace and spend more on grooming and beauty to meet beauty standards for women. "Men only remember the word 'equality' when it benefits them financially," said the content creator, suggesting that men paying for dates is a way to compensate for the financial disadvantages women face in other aspects of their lives. "Suddenly you want equality when the bill hits the table," she added.
The creator further stated that "you cannot cherry-pick equality only in moments where it allows you to contribute less." Therefore, yes, her husband pays all the bills, and yes, she believes that's the bare minimum.
In her Substack essay, she said that most of the criticism she received from the video was focused on the fact that she comes from a wealthy family, not with the argument itself. "They went after me because they could not go after the reasoning," wrote Bloom.
The influencer suggested that the backlash she received to her initial video was likely in part because she is a woman, stipulating that female content creators are disproportionately targeted by "entire ecosystems dedicated to dissecting their morality." "When women speak about standards, the reaction is not curiosity," she wrote. "It is correction."
Bloom is no stranger to sharing controversial opinions, especially when it comes to her relationship with her husband, David Pownall, whom she married in a viral 2025 wedding. In November, she sat down with Pownall to reveal some of her most "controversial" relationship rules - including not talking negatively about each other to others, that Pownall compliments Bloom for "an hour straight" every week, and that he "pays for everything" in their relationship.
"But isn't that the bare minimum?" Pownall said to his wife in the clip. "Because your time is really valuable."
