SM Entertainment unveiled exhilarating plans to launch its latest eight-member girl group, Hearts2Hearts, on February 24th, marking the label's first foray into the rookie girl group scene in five years since the debut of aespa. This momentous announcement resonated through the weekend airwaves during SM's grand 30th-anniversary family concert, "SMTOWN LIVE 2025," held at the storied Gocheok Sky Dome in Seoul's Guro District. The concert was enlivened by a breathtaking teaser video, which premiered during the event and unveiled intriguing glimpses into the upcoming ensemble, kindling anticipation among K-pop enthusiasts worldwide.
In an official pronouncement issued on Monday, the K-pop giant articulated that the moniker Hearts2Hearts encapsulates the group's aspired mission to "forge an enchanting and picturesque musical realm that resonates with hearts across borders, imbued with sincere emotions and authentic narratives." The company expressed its earnest hope for fans to embrace the octet's diverse allure and boundless potential.
Heralding SM's maiden girl group introduction since aespa's debut in 2020, Hearts2Hearts also signifies a historic milestone as the first girl band from the esteemed label to be cultivated sans the participation of its founder, Lee Soo-man, who relinquished his role as executive producer in March 2023.
Although the veil has yet to be lifted fully on the members' individual profiles, Hearts2Hearts is poised to embark on a comprehensive promotional spree later this month, gearing up for their highly anticipated February debut. Their focus lies in sculpting a distinctive musical identity that sets them apart from their seasoned SM predecessors.
