Expanding its reach into markets spanning Central and Eastern Europe and beyond, Studiocanal, a leading European conglomerate in production, distribution, and international sales, has secured further sales for its premium daily drama "The Vow" ("La Promesa"). The show has now secured broadcast deals in Poland, two Baltic nations, and France. Produced by Bambú Producciones of Spain, a Studiocanal affiliate, alongside Spanish national public broadcaster RTVE, "The Vow" has captivated audiences with its compelling storylines.
The Polish broadcaster TVP Poland, the state-backed ERR Estonia, and state-owned LTV Latvia have all added "The Vow" to their programming. Dubai TV has also secured rights for the MENA region. Furthermore, French free-to-air channel C8, a Canal+ Group entity like Studiocanal, will premiere the series in July.
Mediaset Italy, Dori Media Israel, and the Finnish state network YLE have all acquired all three seasons of "The Vow." Croatia's HRT, Lithuania's LTV, and Kosovo's commercial network KTV, which have already broadcasted the first season, have now signed on for more.
Created by Josep Cister Rubio ("Acacias 38," "Dos Vidas") and scripted by Cister Rubio, Susana Prieto, Ruth García, and Carmen Llano, "The Vow" takes us to 1913 where Jana, a maid in the declining yet oppressive Luján household, seeks vengeance for her mother's murder. However, what Jana fails to foresee is the unexpected spark of love that ignites between her and Manuel, the son of the Count of Lujan. He professes his love for her, yet their love remains unspoken due to the insurmountable class barrier that separates them.
The opening day of NATPE Budapest and the conclusion of Spain's Conecta Fiction mark the announcement of momentous deals, echoing the triumph of "The Vow" across the globe. Its stellar ratings performance is further evidenced in Spain, where it premiered on Jan. 12, 2023, on RTVE's La1, achieving a 14.2% share on June 5, second only to its best-ever series rating and surpassing La1's May channel average by a whopping 5.1 percentage points.
In Latin America, RTVE's sale of "The Vow" to HBO Max has been a resounding success, ranking the series as the fourth most popular among all Max series worldwide on June 23, thanks to its near-universal No. 1 or No. 2 performance in various territories.
At the helm of Bambú Producciones, Ramón Campos has revolutionized Spanish television with numerous milestones, from introducing the US pacing in free-to-air primetime shows to direct sales of Spanish originals to Latin America without dubbing. His creations, such as "Velvet," have redefined the free-to-air landscape, channeling the twists and turns of melodramas with premium cable TV production values.
Now, with robust financing from RTVE and Studiocanal, Bambú has crafted "The Vow" - a premium daily drama that's not just filmed on location but has even included scenes set during the First World War. The third season, starring Ana Garcés, Arturo Sancho, Eva Martín, Manuel Regueiro, María Castro, and Antonio Velázquez, is currently in production.
"Central and Eastern Europe remains a dynamic market for daily series, and 'The Vow' has captivated audiences across the region with its captivating romance, mysteries, and family relationships, all set against a glorious backdrop with exquisite period details," said Sarah Mottershead, VP of Sales at Studiocanal. "Its exceptional writing, acting, and production quality make it a ratings sensation, and we're thrilled to deliver even more irresistible storylines in the third season of this enduring drama."
"The Vow" is exhibiting consistent and positive rating dynamics, emerging as one of the most popular telenovelas broadcast on LTV in recent years," enthused Zane Valeniece, head of acquisitions at LTV Latvia. "LTV airs high-quality telenovelas daily from 10:30 am, Monday to Friday, and they're also a significant part of our digital platform. This show, with its rich storyline, stellar cast, and breathtaking filming locations, provides an exciting daily habit for our audience."
