Sydney Sweeney's latest bold move has stirred up a whirlwind of criticism. The actress reportedly scaled the iconic Hollywood sign while filming a campaign for her lingerie line. The video, later shared online, captured Sweeney ascending the structure at night, ultimately hanging a line of lace bras across part of the sign. However, her stunt quickly drew the attention of social media users, with one commenting, "Guess she didn't learn how to advertise after that jeans commercial." Another added, "Doesn't climbing the sign carry... actual jail time?"
While production had permission to film in the surrounding area, officials clarified that no authorization was granted to climb or physically interact with the sign itself. "The Hollywood Chamber of Commerce did not grant a license or permission of any kind to the production involving Sydney Sweeney," the statement read. It's worth noting that authorities have not filed any charges, and the Los Angeles Police Department stated that no formal complaint has been made so far.
This incident follows Sydney Sweeney's controversial campaign with American Eagle Outfitters. The ad, centered around her slogan "Sydney Sweeney has great jeans," quickly went viral. Critics pointed out that the campaign's wordplay on "jeans" and "genes" blurred the line between fashion and genetic traits. Some argued that it echoed problematic ideas linked to beauty standards and even eugenics.
