Taylor Swift has triumphantly reclaimed ownership of her first six albums in a groundbreaking agreement unveiled last Friday, sending ripples of elation through the music sphere and sending Swifties into a tizzy as streams of her Big Machine-era tracks soared on Spotify. According to Spotify's statistics, on May 30th, streams of Swift's original albums witnessed at least a twofold increase compared to their average daily streams from April 1st to May 29th. Among them, 'Speak Now' experienced the most astonishing surge, with global streams rocketing by an astonishing 430%. Her debut album and 'Reputation' also saw substantial jumps, with streams leaping by 220% and 175%, respectively.
This agreement marks the conclusion of a prolonged and contentious battle over Swift's musical rights. In 2019, music executive Scooter Braun acquired Swift's former record label, Big Machine, prompting an uproar from the singer. Labeling the deal her "worst-case scenario," Swift cited "relentless, manipulative bullying" at the hands of Braun.
Determined to regain control of her music, Swift embarked on a mission to re-record her older albums, and this new deal brings a sense of finality to her endeavors. "I've been bursting into tears of pure joy at random moments ever since I learned that this was actually happening," Swift penned. "I get to utter these magical words: All the music I've ever created… now belongs solely… to me."
With just two albums left to re-record, fans eagerly anticipate what lies ahead. Swift revealed that she has already completed re-recording her debut album and has commenced work on 'Reputation.' "These two albums may still have their moments to shine anew when the time is ripe, if that excites you all," Swift wrote. "But if it happens, it won't stem from a place of sorrow and longing for what once could have been. Instead, it will be a jubilant celebration now."
