The highly anticipated feature film debut of The Weeknd, titled "Hurry Up Tomorrow," failed to meet the sky-high expectations set for it. Despite boasting a star-studded cast featuring Barry Keoghan and Jenna Ortega of "Wednesday" fame, the film struggled to make a significant impact, failing to crack the top five on the charts.
Directed by Trey Edward Shults, the movie, which was inspired by the Canadian singer's homonymous album, only managed to gross $3.3 million across over 2,000 screens at the North American box office over the weekend. According to Rolling Out, Tom Cruise's "Final Destination Bloodlines" dominated the weekend with a whopping $51 million opening, effectively stealing the spotlight from The Weeknd's venture.
Critics were also left unimpressed, as the film garnered a mere 14% approval rating on Rotten Tomatoes. The cinematic companion to the album depicts The Weeknd, aka Abel Tesfaye, in a fictionalized narrative where he navigates the intricate psychological landscapes of fame and personal relationships.
For those unfamiliar, the "Save Your Tears" crooner had previously revealed his intentions to shed his stage name and persona following the film's release. He hinted at it being a sort of "rebirth" or resurrection. "It feels like it. I've toyed with the idea before with albums," Tesfaye mused. "But who knows? Maybe this is my rebirth."
