Hailey Bieber, the visionary behind the Rhode skincare empire, remains undeterred in her quest to expand her entrepreneurial horizons. The 28-year-old mogul introduced her latest array of beauty accessories via an Instagram post dated July 2, captivating her audience with the moniker "lemontini ballerini." The post showcased a slew of snapshots depicting Hailey modeling the novel offerings, exuding elegance and innovation.
Among the highlights was a vibrant lemon-yellow lip gloss-holding phone case, accompanied by a complementary peptide lip tint and pouch. But the real showstopper was a chic gold metallic belt-style belly chain, a versatile piece that doubled as both a bikini accessory and a functional lip gloss carrier, adding a touch of glamour to beach days.
This daring fashion statement ignited a spectrum of responses in the comment section, depicting a vibrant tapestry of diverse reactions. Some enthusiastic adherents, mesmerized by its unconventional charm, amusingly likened it to an intricately adorned tampon, with one user wistfully exclaiming, "For a brief,闪耀的瞬间, I fancied it a dazzlingly bejeweled tampon! May I inquire why?" Another echoed this humorous vein, remarking with delight, "Oh my stars, if you will indulge me, the quintessential tampon holder extraordinaire!"
However, many adored the trendy, beach-ready aesthetic, with one enthusiastic follower exclaiming, "I NEED THAT BELLY CHAINNNNN!" Hailey's in-laws, including Justin Bieber's half-sister Jazmyn Bieber and stepsister Allie Bieber, lent their unwavering support, with Jazmyn professing her love and Allie expressing her obsession, stating, "obsessed! need this." Even TikTok sensation and future Dancing With the Stars contestant Alix Earle gave it her seal of approval, commenting, "HOTTTT."
The belly chain wasn't the only aspect to receive mixed reviews; the color choice also sparked discussions. As users inquired why Hailey, who shares 10-month-old Jack Blues Bieber with Justin, hadn't chosen a softer, trendy butter yellow, the entrepreneur struck back on her Instagram Story. With a touch of wit, she penned, "Stop asking me why it's not 'butter yellow.' It's not butter yellow because it's LEMON. Not butter. And butter yellow is played out... respectfully."
Rhode stood firm in their commitment to the lemon hue, with their Instagram account flooded with images celebrating the vibrant color. They embraced it as a signature of the season, dubbing it a "lemontini summer."