One man, Bad Bunny, perhaps, has overturned the largest trend established over three years in The Hollywood Reporter's Red Carpet Power Rankings. If anyone excels at breaking boundaries, it's him. At the 2026 Grammys on Sunday night, the superstar, born Benito Antonio Martinez Ocasio, became the first artist to win Album of the Year for a project not in English, the Spanish-language Debí Tirar Más Fotos (which translates to "I Should Have Taken More Photos"). His Grammy victories and the frenzied interest reflected in these numbers also set him up nicely for his highly anticipated halftime performance at Super Bowl LX.
He also busted a key streak in THR's annual analysis of how luxury brands perform in earned engagement during awards season. Simply put, women and their fashion have always outperformed men on the red carpet - until Bad Bunny. His Schiaparelli tuxedo, a first for the legendary French house, vaulted the label to the top spot among fashion brands, while he also captured first place among the night's male stars; both numbers outperformed brands and women artists.
THR's Red Carpet Power Rankings are an exclusive partnership between The Hollywood Reporter and data firm Launchmetrics. Now in its third year of spotlighting brand engagement on red carpets, the Power Rankings measure the impact of both stars and the brands they wear during awards season's five major events: Critics Choice, Golden Globe Awards, Grammys, Actor Awards (formerly SAG Awards), and the Academy Awards, plus May's Met Gala. Launchmetrics employs its proprietary Media Impact Value (MIV) algorithm to analyze and rank both brands and stars in categories of fashion, jewelry and watches, and accessories, as well as the top five women and the top five men at each event. By assigning a monetary value to every post, social media interaction, and editorial story, Launchmetrics determines a brand's influence and earned engagement, quantifying for the first time the value of red carpet placement.
