The renowned singer and rapper stars as the charismatic face of the brand's recently unveiled wireless headphones campaign. In the fresh Beats Solo Buds advertisement, Jennie of Blackpink exudes confidence and charisma as she raps, "Taken for granted, taken as hostage."
The 28-year-old global sensation steals the spotlight as the ambassador for the newly launched Beats Solo Buds wireless headphones. In the captivating 30-second video, the Blackpink member, dressed in an all-black ensemble with her hair styled in a sleek, long ponytail, appears to tease fans with hints of upcoming music.
"Music and self-expression are deeply personal to me, making my collaboration with Beats a perfect match," Jennie shared in a press release. Although the music clip is brief, it marks a significant milestone for Jennie, who announced in December that she had launched her own label, OA, an abbreviation for ODD ATELIER.
Earlier in December, Jennie and her fellow Blackpink members (Jisoo, Rosé, and Lisa) renewed their exclusive contracts for group activities with their Korean label, YG Entertainment. Following the announcement of the group's contract extension, it was later revealed that all four members had decided to pursue solo activities separately from the label.
In an Instagram post announcing the formation of OA in December, the pop star expressed her gratitude and excitement for the future. "This year has been filled with numerous achievements, and I'm deeply grateful for all the love I've received. I'm also eagerly anticipating what's ahead as I embark on my solo journey in 2024 with my newly established company, OA. Please shower my new beginning with OA, and of course, Blackpink, with loads of love and support."
The latest Beats campaign serves as yet another example of Jennie's expanding horizons into the fashion and branding world. Earlier this June, the Idol actress made her runway debut at Jacquemus' show in Capri, Italy, and she graced the red carpet of the Met Gala last month.
The Beats Solo Buds are now available on Apple.com in four vibrant colors - Matte Black, Storm Gray, Arctic Purple, and Transparent Red - priced at $79.99, offering a stylish and affordable option for music lovers.
