Doja Cat is diving headfirst into her pop alter-ego with her upcoming album, "Vie," a bold departure from her recent rap-centric soundscape. In an intimate conversation with V Magazine, Doja unveiled her focus on curating a pop-infused masterpiece that delves into the realms of love, romance, and self-discovery.
Her new album marks a creative pivot, where Doja has elevated the technical nuances of music production above chart-topping success. "I crave the essence of sound," she elaborated. "I ponder over the mix's resonance, question the necessity of every instrument, and contemplate recutting a verse. It's the auditory allure that renders music captivating. If I didn't care, I wouldn't be an artist, would I?"
Once dismissing pop music as "unexciting" and her previous pop endeavors as "mere cash-ins," Doja Cat now embraces the genre with renewed vigor and purpose. "I acknowledge that this is a pop-centric project, and I own it," she confessed. "Pop is synonymous with popularity... Some view it as less than music, dismissing it as a girls'-and-gays' game, akin to a football match."
"Vie" revolves around themes of love, relationships, and self-realization, radiating Doja Cat's optimism and hopefulness. "Vie encapsulates my longing for love in its purest form—my aspirations, my dreams of what love could be," she revealed.
While the album leans heavily into pop, Doja will still flex her rap prowess on several tracks, showcasing her versatility as an artist par excellence.
Anticipation is palpable as fans eagerly await the release of "Vie" later this year. Doja Cat's dedication to crafting authentic and high-quality music is undeniable, as she prioritizes artistic integrity over commercial gains. "Should any of my projects falter compared to my previous ones, I won't be discouraged or disheartened," she vowed. "I'll embrace it with open arms."
