"Fight for what you've built! Never allow them to bring you down!" Hulu has just unveiled the final official trailer for a movie titled *Swiped*, another riveting tale of tech triumph in America. But rather than serving as a mere cautionary fable, this narrative is crafted as a saga of monumental achievement—a bold "F you" to the establishment. Helmed by filmmaker Rachel Lee Goldenberg, *Swiped* is set to make its grand premiere at the 2025 Toronto Film Festival this very week, before streaming on Hulu for audiences to savor later in September.
*Swiped* draws inspiration from the real-life journey of Whitney Wolfe (now Whitney Wolfe Herd), the visionary founder and former CEO of the dating app juggernaut Bumble. After being ousted from Tinder, she embarked on a mission to create an alternative platform where women hold the power to initiate conversations with their matches. Lily James shines in the role of Whitney, surrounded by a stellar ensemble including Clea DuVall, Dermot Mulroney, Pierson Fode, Joely Fisher, Myha'la, and Dan Stevens, who portrays Badoo's founder and CEO, Andrey Andreev (a pivotal investor in Bumble's inception).
I'm still left pondering why this story has been spun into a more uplifting narrative, given that it essentially remains another corporate tech saga—a cautionary tale in its own right, akin to those that have come before. "Disrupt an industry... create an empire." Inspired by the audacious real-life odyssey of the trailblazing founder of the online dating platform Bumble, *Swiped* introduces us to Whitney Wolfe, a recent college graduate portrayed by Lily James. With extraordinary tenacity and ingenuity, she breaks into the male-dominated tech landscape, launching not one, but two innovative, globally acclaimed dating apps, ultimately paving her path to becoming the youngest female self-made billionaire.
Directed by the talented American producer and filmmaker Rachel Lee Goldenberg, known for her previous works *Valley Girl* and *Unpregnant*, as well as a plethora of music videos, short films, and extensive TV contributions including episodes of *"Tiny Beautiful Things"* and *"Minx"* most recently, *Swiped* boasts a screenplay penned by Bill Parker, Rachel Lee Goldenberg, and Kim Caramele. Produced by Lily James, Jennifer Gibgot, and Andrew Panay, this cinematic gem is set to make its debut at the 2025 Toronto Film Festival this September. Disney will then unveil *Swiped* for streaming on Hulu/Disney+ starting September 19th, 2025—mark your calendars for this upcoming sensation!
