Kanye West's lengthy collaboration with Adidas had produced a slew of blockbuster products, but all that came to a sudden halt in 2022 when the Chicago rapper let his anti-Semitic outbursts take center stage. The decoupling with Ye had far-reaching consequences for the company, resulting in staggering losses as the Yeezy line became one of its most prized assets.
Just as the dust settled, another shocking twist occurred. Several shareholders who had lost their investment due to the dip in shares after the partnership ended with Kanye took the company to court, alleging that they were aware of the Grammy winner's alleged misconduct but chose to sweep it under the rug until it couldn't be ignored anymore. But in a San Francisco court, it was ruled that the sportswear giant had not misled the group of investors, noting that "a reasonable investor would understand the inherent volatility of a celebrity-driven partnership."
Meanwhile, Kanye's ex-wife, Kim Kardashian, made a shocking revelation during a new episode of "The Kardashians." She claimed that her ex-husband had accused her of faking a robbery she faced in Paris in 2016, stating this in front of a crowd. "That was a knife to my heart," she said, adding that it bothered her deeply to think that someone so close to her, who should know her well and how much that incident affected her life, wouldn't believe her.
Earlier this year, ten individuals were found guilty in a trial that also saw Kim return to Paris to attend.
