Kanye West’s Wife Bianca Censori Launches New Brand Amid Controversy

Published: Sep 25 2025

Bianca Censori, the wife of Kanye West, is gearing up to unveil a mysterious project, teasing glimpses of it on her Instagram Story. She shared a screenshot of her website, complete with a sign-up form tailored for her devoted fans. While the exact nature of this launch remains shrouded in secrecy, online whispers and speculations lean heavily towards a clothing line.

Kanye West’s Wife Bianca Censori Launches New Brand Amid Controversy 1

**Bianca Censori Teases New Brand Launch on Instagram**

Bianca Censori, the 30-year-old spouse of rapper Kanye West, has dropped tantalizing hints about her latest endeavor. On Tuesday, September 23, Censori took to her Instagram Story to share a snapshot of her website, guiding her followers to a webpage that teases “BIANCA,” with an anticipated launch date of October 13.

The webpage is a masterclass in minimalism, featuring only the words “COMING OCTOBER 13,” a sign-up form soliciting email addresses, countries of residence, and phone numbers, and a pill-shaped submit button emblazoned with “100mg.” No additional details about the project were divulged. Yet, fans have been abuzz with conjecture, widely believing that the launch will showcase a fashion line.

Earlier this year, Censori filed business paperwork in both California and Australia under the banner of Bianca Censori Inc., appointing herself as CEO and Ye as the director. These filings hinted that her venture might revolve around fashion or beauty products.

Censori is no stranger to the fashion industry, having previously served as the Head of Architecture for the Yeezy team. She has also been a constant fixture at Yeezy releases, often donning bold, statement-making outfits that command attention. After months of speculation, Censori’s Instagram reveal has finally confirmed that her new venture is poised to make its debut. Her minimalist website, meanwhile, has sparked excitement and curiosity among her fanbase.

This announcement arrives amidst the same week that a documentary chronicling Ye’s controversies over the past five years hits American cinemas. The film delves into allegations of abuse, his divorce from Kim Kardashian, and a series of repeated antisemitic remarks.

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