Kid Cudi is embracing his alter ego, Big Bro Scott, for an upcoming digital series that promises to be a real-life, big-brother-like experience. Wave Sports & Entertainment is joining forces with the entertainer for "Big Bro With Kid Cudi," which will premiere its first episode on April 1st, according to exclusive information from The Hollywood Reporter.
The weekly series will see Scott Mescudi, the entertainer's real name, transform into Big Bro Scott to offer the kind of perspective that one could expect from an older sibling as he interviews friends, collaborators, rising artists, and legendary figures. Kylie Jenner makes only her second-ever podcast appearance for the premiere episode of the project, which encourages visitors to discuss the sparks, shifts, and stories that stand out from their path.
"This show fucks hard," Kid Cudi says in a statement. "Real hard. Get with it, baby!" The star has also designed the show's set at Wave's Los Angeles-based studio and recorded and produced the original theme song. After premiering on April 1st, "Big Bro With Kid Cudi" will debut new episodes every Wednesday on YouTube, Spotify, Apple, and other podcast platforms.
"At Wave, we build our shows around talent with a distinct point of view and a genuine connection to their audience," says John Fontanelli, the director of original content at Wave Sports & Entertainment. "Cudi is a singular creative visionary known for pushing boundaries and transcending mediums. 'Big Bro' is a continuation of his fearless pursuit of self-expression and exactly the kind of bold, personality-led series we're proud to champion, marking an exciting new chapter for our Originals slate."
Additionally, Adobe Acrobat has joined "Big Bro With Kid Cudi" as an official partner. Acrobat's PDF Spaces will provide an extension of the show, offering fans an interactive experience in taking an in-depth look at the stories and creative vision behind the episodes.
Wave's other programming includes "Not Gonna Lie" with Kylie Kelce, "House of Maher" with Ilona Maher, "Almost Athletes" with Dude Perfect, and "7PM in Brooklyn" with Carmelo Anthony.
The new series is debuting during a busy period for Kid Cudi. The Grammy Award-winning musician released his 11th studio album, "Free," in 2025 and is set to kick off the North American tour Rebel Rangers next month. As an actor, his recent feature credits include "Trap" and "Happy Gilmore 2."
