Netflix is set to enrich its Korean originals lineup with a dazzling new series titled "Variety," a K-pop industry-themed drama headlined by "Crash Landing on You" sensation Son Ye-jin and the ascending actor-idol Jo Yu-ri, who captivated audiences in "Squid Game's" second and third seasons. Helmed by director Kim Yong-hoon, renowned for his surprise Korean hit "Mask Girl" on Netflix in 2023—a dark comedy thriller that dominated the streamer's Global Top 10 Non-English TV list for four consecutive weeks, peaking at the top spot in its second—this upcoming venture marks a stylistic departure for Kim.
Transitioning from the gritty neo-noir underworld of his breakthrough film "Beasts Clawing at Straws," Kim dives into the glossy, high-stakes realm of K-pop superstardom. "Variety" delves into the tensions, soaring ambitions, and fraught interpersonal dynamics among industry titans, their stars, and their fervent fandoms.
In the series, Son shines as Se-eun, a top entertainment executive who is prepared to stake everything on reviving the flagging idol group she helped nurture. This role adds to her already vibrant and exhilarating slate, which includes the forthcoming Netflix period drama "Scandals" and the highly anticipated feature film "No Other Choice" directed by Park Chan-wook.
Meanwhile, Jo co-stars as Seung-hui, a fan whose unwavering devotion to her beloved idol propels her down a perilous path. This casting choice is particularly intriguing given Jo's background as a former K-pop star and beloved member of the Korean-Japanese girl group Iz*One, lending an authentic air to her portrayal.
Produced by CJ ENM Studios and UNU, "Variety" underscores Netflix's continued role as a leading commissioner of Korean content, further solidifying its reputation in the global entertainment landscape.
