Crafted to shape, engineered to triumph. This is the essence of NikeSKIMS: a novel venture born from the union of two titans in sports and style, aiming to revolutionize the global fitness and activewear landscape with unparalleled innovation tailored for all female athletes*—celebrating their confidence, strength, femininity, and competitive spirit like never seen before.
NikeSKIMS melds NIKE, Inc.'s unparalleled prowess in cutting-edge innovation, sports science, and athlete-centric insights with SKIMS' signature elegance and inclusive designs tailored for every physique, presenting a fresh perspective on training and fitness attire. With a collective, far-reaching vision that salutes athleticism in all its forms, from the elite to the everyday athlete, NikeSKIMS will craft desirable products meticulously designed to hug every curve, enhancing the natural beauty of every woman's form.
"We're thrilled at the prospect of forging a new brand and shaking up the industry for the upcoming generation of athletes with NikeSKIMS," exclaims Heidi O'Neill, President of Consumer, Product, and Brand at NIKE, Inc. "This collaboration amalgamates the best of both worlds, unlocking an extraordinary chance to disrupt the industry with our shared zest and dedication to innovation. We aim to welcome more athletes into the realm of sports and movement with products that empower them to feel strong and seductive."
The inception of NikeSKIMS stems from a yearning to introduce something novel and unanticipated to an industry craving change, inviting a fresh cohort of women into fitness with groundbreaking products that cater to their dual demands of performance and style. As options within the NIKE, Inc. portfolio—encompassing Nike, Jordan Brand, Converse, along with ACG and Nike SB—were explored, SKIMS proposed a collaborative product line anchored in the brands' shared commitment to innovation, inclusivity, and boundary-pushing.
NIKE, Inc. perceived an even grander opportunity, paving the way for NikeSKIMS. More than merely a partnership, this nascent brand is poised to set a fresh benchmark in the global fitness and activewear sector with an expansive range of training apparel, footwear, and accessories. The products' design will harmonize functionality with flattery, catering to the distinct needs and preferences of female athletes worldwide, revolutionizing their experience of sports and style.
"Over the past half-decade, SKIMS has redefined the landscape of intimates and casual wear, championing inclusivity and confidence," remarks Jens Grede, Co-Founder and CEO of SKIMS. "Now, by partnering with Nike, the unchallenged leader in athletic performance and innovation, we're set to establish a new standard in the activewear market. This collaboration will empower individuals to move with assurance and express themselves authentically, blending SKIMS' emphasis on body confidence and self-expression with Nike's relentless pursuit of athletic excellence."
NikeSKIMS' approach to product design is inspired by and informed through athletes, sports, and the female form, ensuring unparalleled quality that allows women to move with confidence, from the gym to the studio and beyond, into everyday life. To this end, the brand will make its premium-quality, fashion-forward designs accessible to all women, offering extended sizing.
This collaboration signifies an expansion of the benefits that Nike's unparalleled marketplace advantages can bring to female athletes, harnessing the exclusive innovations crafted by the esteemed Nike Sport Research Lab. It also includes a membership and app ecosystem that is burgeoning and catering to millions of women worldwide, as well as alliances with the most prestigious leagues, teams, federations, and influential voices in art and culture. Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, enthusiastically remarks, "Nike and SKIMS are united by a profound dedication to innovation, inclusivity, and breaking barriers, driven by an unshakeable conviction in the empowerment of women. This partnership is the pinnacle of our shared aspirations, presenting meticulously crafted products that sculpt and enhance performance for every body type. Every intricate detail has been painstakingly scrutinized and thoughtfully executed. We are absolutely thrilled to unveil our inaugural collection this spring."
The nascent brand elevates Nike and SKIMS' status as industry disruptors and their relentless pursuit of catering to women globally, capitalizing on the insights garnered from SKIMS' meteoric rise and NIKE, Inc.'s storied history of partnerships and cutting-edge innovations.
Moreover, NikeSKIMS builds upon NIKE, Inc.'s expansive commitment to fostering its women's business, inspiring women and girls across the globe to harbor grand dreams and empowering them in their pursuits with industry-leading fitness apparel and footwear, coupled with fresh women's sportswear designs like the Air Max Muse and Air Superfly, and iconic silhouettes such as the A'One and Sabrina 2. Both the nascent brand and NIKE, Inc.'s broader dedication to innovating in service of women mirror an unparalleled, half-century-long support for female athletes, cementing Nike's position as the foremost champion for women in sports.
"Nike has always held an unmatched belief in and dedication to female athletes," asserts Amy Montagne, VP/GM of Nike Women's. "No footwear or apparel brand offers the level of support that Nike provides to women's sports and physical activities. With NikeSKIMS, we are deepening that support, listening intently to the voices of our athletes and women worldwide, and addressing their needs through a unique and disruptive perspective grounded in strength and style—fueled by two formidable brands renowned for innovation and cultural disruption."
NikeSKIMS will introduce its maiden collection in select retail locations in the United States and on nike.com/NikeSKIMS this spring. A global expansion is on the horizon for 2026, with an extension to new markets and retail outlets, including wholesale partners. *If you possess a body, you are an athlete.
