Taylor Swift and Travis Kelce's bombshell announcement of their engagement shattered an awe-inspiring record on Instagram. Upon sharing their joyful news on Tuesday, Meta revealed that the images of the professional athlete popping the question to the beloved pop star had amassed over 1 million reposts in a flash. According to Billboard's data, this engagement post has garnered more interactions than any other post in the social media giant's history. Remarkably, this feat was accomplished within just six hours of the announcement being shared.
Within an hour of posting, the image had already garnered an astonishing 14 million likes, and by the time of publishing, it had soared past the 30 million mark. Alongside several enchanting garden photos from their engagement, Swift and Kelce penned heartfelt captions, playfully declaring, "Your English teacher and your gym teacher are getting married." One snap captured Kelce on bended knee, while another hinted at Swift's dazzling diamond engagement ring.
Complementing the intimate moments captured in the photos, Swift's song "So High School" served as the soundtrack to their post. Speculated to be about Kelce, the track is featured on her upcoming 2024 album, 'The Tortured Poets Department.' Following the post's unveiling, Spotify reported a nearly 400% surge in streams for "So High School." However, the streaming service refrained from disclosing the song's total streams or if any of Swift's other tunes experienced a boost due to the engagement news.
Swift and Kelce's romance bloomed in 2023, swiftly capturing media spotlights as she cheered him on at his Kansas City Chiefs football games. Conversely, Kelce was spotted at multiple stops of Swift's Eras Tour, which wrapped up in December 2024.
Almost two weeks prior to their engagement announcement, Swift made her podcast debut on Kelce's 'New Heights,' during the Aug. 13 episode. The couple reminisced about their early days of love, and Swift seized the moment to announce her 12th studio album, 'The Life of a Showgirl.' She also unveiled the artwork, tracklist, and the October 3rd release date. This podcast appearance broke a Guinness World Record by attracting a whopping 1.3 million concurrent YouTube viewers during its livestream premiere, making it the most-watched live podcast in history.
