On Thursday, Taylor Swift unveiled two more stunningly exquisite limited-edition vinyl variants for her eagerly anticipated twelfth album, aptly titled "The Life of a Showgirl." This announcement was accompanied by a fresh, alternative album cover, all forming an integral part of the album's enthralling "Baby That’s Show Business" edition. This revelation came mere days after Swift had revealed two more vinyl options and another alternate cover for the record's "Shiny Bug" edition, sending waves of excitement rippling through her fanbase.
The new vinyl options introduced on Thursday comprised a mesmerizing dark blue variant, affectionately dubbed "lakeside beach blue sparkle," and a vibrant yellow and orange iteration named "lovely bouquet golden." Both variants were adorned with the same, deeper-hued alternate album cover, adding an extra layer of allure to these special editions. These limited-edition copies are available for purchase until August 23, but given the fervent response akin to the "Shiny Bug" edition unveiled on Monday, it seems inevitable that they will sell out long before their designated end date.
To date, we have witnessed four diverse vinyl variations of Swift's upcoming album, aligning with her typical release strategies, which often entail numerous physical album versions, be it vinyl, CDs, or cassettes. These variations serve as a catalyst for boosting sales, as Swift has transformed each of her albums into sought-after collectibles, positioning her as one of the rare artists in the streaming era capable of reliably selling over a million copies during her debut week.
The unveiling of these new vinyl variations comes just over a week after Swift revealed "The Life of a Showgirl" on a special episode of Travis and Jason Kelce's "New Heights" podcast. Slated for release on October 3, the album reunites her with legendary hitmakers Max Martin and Shellback, who have collaborated with Swift on some of her biggest pop anthems, such as "Blank Space," "Shake It Off," and "22."
Swift delivered one of the most revealing interviews of her career on the podcast, candidly discussing topics ranging from gaining ownership of her masters, the Eras tour, and her relationship with Travis Kelce. Speaking of Kelce's early courtship days on the show, Swift reminisced, "It felt like a scene straight out of an '80s John Hughes movie, where he was standing outside my window with a boombox. I thought to myself, 'if this guy isn't crazy,' then this is exactly what I've been writing songs about, longing for since I was a teenager.'"