Kendrick Lamar may have stolen the spotlight as the headline act at the 2025 Super Bowl, but Ye, formerly known as Kanye West, ensured his presence lingered in the minds of attendees through an unconventional means. In a bizarre commercial aired selectively across local broadcasts during the high-stakes game, Ye made a surprising appearance in a vertical video, seemingly self-filming on his iPhone from the confines of a dentist's chair. Clad in dark sunglasses and a cozy blue hoodie, a noticeably sleepy Ye introduced what he billed as his Yeezy fashion brand's Super Bowl advertisement.
"What's good, everybody? I blew the entire commercial budget on these snazzy new choppers," he quipped, flashing his audience a glimpse of his diamond-adorned fangs. "So, yeah, I had to improvise and shoot this on my iPhone. Uh... head over to Yeezy.com, y'all." The website currently offers pre-orders for the latest clothing collections, accompanied by a select few musical offerings up for grabs.
This peculiar clip emerged amidst a tumultuous period for Ye, who had embarked on a string of antisemitic, misogynistic, homophobic, and hate-filled tirades on the platform X. During these rants, he extolled Adolf Hitler, self-identified as a Nazi, beseeched Donald Trump to "free my brother" Diddy, ridiculed individuals with disabilities, and brazenly admitted to physically abusing women, among a litany of other offensive statements.
David Schwimmer, the beloved star of Friends, weighed in, urging X owner Elon Musk to ban Ye from the app. "We may be powerless to silence a deranged bigot spewing venomous, ignorant hatred... but we CAN deprive him of his megaphone, Mr. Musk," the actor implored. "Kanye West commands a following of 32.7 million on your platform, X—twice the population of Jews worldwide. His vile hate speech incites REAL LIFE violence against Jews."
Even Ye's wife, Bianca Censori, has voiced her "concern" over her husband's recent hate-laden posts, sharing a prayer for his well-being. "Melt his heart, steer his words, and imbue him with wisdom and compassion. Shield him from harm and guide him towards empathy and respect for all mankind," she prayed. "Despite our differences, I love him unreservedly. Strengthen our bond and empower me to be a beacon of patience and encouragement."
