The fourth episode of Emily in Paris Season 5 kicks off with Emily suggesting an influencer get-together in Solitano. Marcello expresses his doubts about the idea, but Antonia stands by Emily, her trust in her unwavering. As they discuss the ad film, Sylvie claims that Giancarlo requires some time to edit the footage, hinting at the tension brewing beneath the surface.
In a private moment, Emily approaches Sylvie and inquires about the film's progress. Sylvie's dissatisfaction with the final product is palpable, and Emily offers to hold her conferences while Sylvie focuses on editing. Meanwhile, Alfie and Mindy rekindle their fling, only for Alfie to propose a date. Mindy clarifies that their relationship is a 'holiday fling,' and she's not looking for anything more.
The following morning, Marcello takes Emily on a tour of a tourist attraction, praising her for her efforts in persuading his mother to host a public event in Solitano. Later that day, Emily, Luc, and Julien step in for Sylvie at a video conference with their clients in Paris. The clients don't show up, leading to Luc and Julien venting their frustration. To their surprise, the clients turn their cameras on, having overheard their remarks. Emily, Luc, and Julien try to salvage the situation, but the clients refuse to have any further meetings unless the Agence Grateau team returns to Paris.
Meanwhile, Sylvie works with an editor to save the ad film but fails to make any progress. Desperate, she calls Giancarlo, pretending she doesn't need his help while he mocks her, angering her further. She asks him never to contact her again.
That night, Emily and Mindy gather for a pajama party. Emily reveals how much more relaxed she feels in Rome compared to Paris and encourages Mindy to try dating a Roman, just like she has. At the same time, Marianne shows up at the convent to meet Luc. Luc is overjoyed but realizes he's dating Bianca in Italy. He tries to get out of having lunch with Marianne but fails.
As the sun set over Solitano, a conglomeration of renowned influencers gathered, tasked with promoting the latest fragrance collection. Emily, with Antonia's wishes in mind, discreetly warned them against live-streaming from the secret location, guarding its identity like a precious gem. She noticed Sylvie's unease and discreetly sent the final ad film footage to herself, her eyes scanning the video as if searching for a key to unlock Sylvie's worries.
That night, amidst the unveiling of the Muratori and Maison Lavaux perfume line, Emily played the ad film without Sylvie's consent. As it played, Sylvie's mind raced with concern for Antonia's reaction. Meanwhile, Alfie and Mindy exchanged flirtatious glances, their bodies yearning for a private moment in the alley outside. Julien, though aware of their escape, kept his silence and retreated inside.
Giancarlo's arrival brought a shock as he witnessed the Muratoris and their guests clapping in admiration. Sylvie was equally surprised by the unexpected positive reception. Outside, Giancarlo complimented Sylvie on her work, suggesting a collaboration that she politely declined, realizing their incompatible nature. Determined to return to Paris with her husband, who shared a harmonious bond with her, she made her decision clear.
Antonia's gratitude to Emily for the flawless execution of the project was genuine, and Sylvie, now confident in her abilities, announced her departure to Paris while entrusting Emily with the Rome office. The next morning, Emily and her team celebrated the successful campaign and the media frenzy surrounding the perfume line. However, Marcello's call brought a sudden turn of events. Emily found herself confronted with a large group of tourists who had discovered the location through social media.
Antonia's fury at the invasion of privacy was palpable, and Emily's efforts to dissuade them were futile. She was promptly fired by Antonia for live-streaming the event, ruining their once-secret location forever. Meanwhile, Bianca's discovery of Luc's lie led her to terminate Agence Grateau's contract with him. Marianne also ended her relationship with Luc, leaving him alone at the restaurant.
Later that day, Marcello revealed to Emily that JVMA had increased their rates after the success of the perfume campaign, keeping the negotiations a secret and raising questions about his trust in her. Emily left hurt and ignored his messages.
As the day drew to a close, Sylvie shared with Emily that their time in Rome had been a failure. With no other option but to shut down the Rome office, Sylvie tried to comfort Emily as they faced this difficult chapter together.
