As the third episode of Mrs. Playmen unfolds, Kiara, Adelina's daughter, finds solace in a TV program, admiring the host, Emma Bellini, as a beauty she adores. The international magazine Playboy gains traction in Italy, prompting a heated discussion among the Playmen staff on how to compete with its allure. Adelina boldly suggests securing Emma for their next cover, a daring move that stirs the team's imagination.
Meanwhile, Elsa engages in a heated argument with her father, ultimately storming out of the house, with her mother bidding her farewell and offering a token of cash. Elsa refuses, determined to make her own way in the city. At the Playmen office, Adelina introduces Elsa to the receptionist, Lella, who assigns her the task of cleaning the office. Chartoux and Luigi huddle over the upcoming issue, with Luigi subtly nudging Chartoux to approach Adelina on his behalf.
Elsa stumbles upon accounting ledgers during her cleaning duties, and Luigi urges her to put their past differences aside and maintain professionalism. That night, Ettore makes an unexpected appearance outside the Playmen office, proposing to Elsa but is rebuffed. He threatens her before walking away, leaving Elsa shaken.
The next morning, Lorenzo spies Anna kissing another boy, sparking his jealousy. Anna, unapologetic, tells him she doesn't yearn for a monogamous relationship and asks for his understanding. Saro arranges a chauffeur-driven car for Adelina and Kiara for dinner, but Adelina declines, opting instead to visit Emma's office. However, the host refuses to meet her, prompting Chartoux to urge Adelina to back down. Undeterred, Adelina vows not to give up.
Elsewhere, Elsa meets Andrea, who inquires about the Playmen office and learns about the accounting issues. Andrea offers to walk her home after she becomes agitated, offering a momentary respite in her journey. Back at home, Adelina is taken aback by Saro's sudden appearance. Despite her initial dismay, he explains his return to celebrate their anniversary. That night, a calmer Adelina tasks Saro with speaking to Lorenzo, revealing an employee who has been providing him with daily updates.
Saro endeavors to engage in conversation with Lorenzo, only to be met with a resolute refusal. Later, Saro attempts to initiate intimacy with Adelina, imploring her to bear him another child. She repels him, accusing him of being involved with the singer. Saro lies, and Adelina orders him to depart. That night, Lorenzo chastises Adelina for being a pushover, allowing Saro to do as he pleases. Adelina slaps him, deeply upsetting him.
The following day, Adelina invites Elsa to join her for a meeting with Emma. Elsa points out the shady expenses in the accounts, and during lunch, Adelina attempts to convince Emma that a woman of the family can still possess sexual allure. Emma retorts that posing nude could jeopardize her career. The photographer, Sarti, resigns, and Adelina accepts, asking Chartoux to hire Luigi as the new lead photographer.
Adelina instructs Elsa to follow Chartoux, who meets with Saro. Saro asks Chartoux to locate the key to a safe containing cash to aid him while concealing his actions. He also acknowledges that Adelina's ethical principles stand in their way. Saro insists that fully nude photographs are the only means to compete with Playboy and requests that Chartoux wait for his return to launch a new magazine. Chartoux meets with Luigi, and Elsa spots them together.
Later, Adelina dismisses Chartoux, who reveals Saro's hidden funds as proof of loyalty. Carlo meets with Adelina and suggests selling Playmen to Playboy. Adelina seeks Elsa's advice, suspecting a scam. Saro marries the singer without first obtaining a divorce from Adelina, seeking Mexican citizenship.
That night, Emma reports live on air and experiences a wardrobe malfunction. Adelina learns that Carlo was working for Playboy in a bid to double-cross her. Meanwhile, Lorenzo and Anna grow closer, sharing that her father had fathered her mother while already married to another woman. At the Playmen office, Emma appears to accept Adelina's offer, telling her of the letters of praise she has received from women since the incident. Emma decides to embrace her femininity by posing for Playmen.
Adelina, her voice tinged with determination, informs reporters of her decision to rename the publishing house to Tattilo Publishing, utilizing her maiden name as a symbol of her rebirth. She delivers the news of the slush fund to Saro, her tone firm as she severs ties. Emma, radiant on the cover, poses with Luigi's camera capturing every graceful movement. Adelina's announcement marks a pivotal moment for Italian women, declaring that Playmen will no longer be a bastion of male-centric narratives.
At the launch party, Adelina makes a bold move, reintroducing Chartoux as Editor-in-Chief and making a swift exit for Bianchi. She assumes the role of Sales Director with an air of confidence, promoting Elsa to be her right-hand woman. However, Elsa confronts Luigi over his manipulation, exposing the use of both herself and Chartoux as stepping stones for his ascendancy. That evening, Ettore's attempt at assaulting Elsa is thwarted by Andrea, who not only defends her but also issues a chilling threat to Ettore before escorting Elsa home.
Later, Adelina reaches out in apology to Lorenzo, only to receive the news that he is leaving to be with Anna. In a final act of the episode, Lorenzo accuses his mother of harboring the same greed as Saro, leaving Adelina to reflect on the complexities of her actions and their repercussions.
