The multifaceted talent, encompassing rapping, singing, and dancing, has recently garnered the prestigious role of co-headlining the highly anticipated 2024 Global Citizen Festival in the heart of New York City. Amidst this thrilling announcement, the global K-pop sensation and member of Blackpink, Lisa, has been unveiled as Louis Vuitton's newest ambassadorial star, a revelation that the luxury fashion house proudly shared on Tuesday.
The 27-year-old visionary, renowned for her dynamism on stage and off, graced the esteemed Fall/Winter 2024 women's showcase in Paris as a guest of honor, joining the esteemed ranks of ambassadors that include Saoirse Ronan, Stray Kids' Felix, and BTS' J-Hope. According to Louis Vuitton, Lisa's daring fashion choices are a mirror of Nicolas Ghesquière's empowering vision for women's fashion, a testament to individuality and strength. The brand further underscored that Lisa's accomplishments resonate deeply with Louis Vuitton's core values.
"I am thrilled beyond measure to welcome Lisa into the fold as a House Ambassador," expressed Ghesquière, the artistic director of Louis Vuitton's women's collections. "Her fearless spirit and captivating charisma are truly inspiring. Her creativity and boldness shine equally bright in both her music and fashion endeavors, making it an unparalleled honor to embark on this journey alongside her."
July has been an exhilarating month for this K-pop goddess, as her appointment as an ambassador follows the announcement of her solo headlining act at the 2024 Global Citizen Festival in Central Park's Great Lawn, marking her debut solo festival performance. Previously, as part of Blackpink, she and her bandmates (Jennie, Jisoo, and Rosé) stole the spotlight at the 2023 Coachella Valley Music And Arts Festival, making history as the first K-pop act to do so.
Wrapping up June with a bang, Lisa unveiled her latest solo single, "Rockstar," the first fruit of her exciting partnership with RCA Records. Amidst rumors of Blackpink's contract renewal with YG Entertainment for group activities, it was later revealed that each member had chosen to embark on solo ventures, with Lisa leading the charge by establishing her own company, LLOUD, in February. On Instagram, she described it as a "springboard for my artistic vision in music and entertainment." In April, RCA Records announced their collaboration with Lisa and LLOUD, enabling her to release new solo music under their banner while retaining full ownership of her recordings, a testament to her autonomy and artistic integrity.
