On Thursday, K-pop girl group NewJeans, now renamed NJZ, disclosed a bombshell development in their ongoing saga with their agency, ADOR. ADOR has reportedly filed a lawsuit seeking to impose a blanket ban on the group's musical endeavors. This latest twist intensifies the already-fractious relationship between the agency and its artists.
Through their social media platforms, NJZ revealed that ADOR lodged the complaint on February 11th, requesting judicial intervention to halt the group from engaging in "any and all musical activities, encompassing songwriting, performances, and associated promotional ventures." This legal maneuver builds upon ADOR's earlier plea for NJZ to cease commercial activities, while still acknowledging the agency's official representation status.
NJZ asserts that ADOR's actions amount to an outright attempt to stifle their involvement in any form of entertainment. "This is an outright assault on our professional freedom," declared the group, emphasizing, "The very essence of NJZ revolves around musical activities; to restrict them is to negate our very existence."
Conversely, ADOR justified its legal action as "unavoidable," contending that NJZ has persisted with musical activities, including overseas performance plans, despite the ongoing legal wrangling over their representation. "Our intention is not to curb their activities but to serve as a reminder to conduct them within the confines of the contractual obligations they signed with ADOR," the agency clarified.
The judicial proceedings on this matter are set to commence with the first hearing on Friday morning, promising more drama and high stakes in this unfolding saga.
