The dynamic eight-member boy band, Ateez, is poised to embark on the North American segment of their electrifying "Towards the Light: Will to Power" tour this week. Amazon Music and the K-pop sensation have united in an enticing online collaboration, offering exclusive merchandise tied to their eagerly anticipated tour. As revealed by the music streaming giant on Tuesday morning, the group comprising Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung, and Jongho, will kick off their North American leg on July 14th in Tacoma, Washington.
This collaboration with Ateez marks Amazon Music's first-ever exclusive partnership with a K-pop ensemble, and the merchandise collection will be released in two exciting waves throughout the tour's North American stretch. The initial wave, launched today, boasts stylish items such as a sleek black hoodie adorned with "ATEEZ" on the front and a group portrait on the back, a crisp white T-shirt featuring a band photo, and a unique black T-shirt with eight variations, each showcasing an individual member's portrait.
In April, Ateez made history as the first K-pop boy band to grace the stage at the Coachella Valley Music and Arts Festival. While in California for the esteemed event, the group toured the Grammy Museum's pop-up exhibit, showcasing their costumes and props alongside those of their KQ Entertainment labelmates, xikers. They even made a stop at Dodgers Stadium to deliver the opening pitch.
After their triumphant Coachella performance, Ateez unveiled their 10th EP, "Golden Hour: Part 1," which debuted at the impressive No. 2 spot on the Billboard 200 chart. Fans eagerly await the announcement of the second wave of exclusive merchandise from this thrilling collaboration.
