Jesse Riedel, alias Jesser, has inked a deal with Creative Artists Agency (CAA) for comprehensive representation across all ventures. Boasting a YouTube channel with an astonishing 29 million subscribers, Jesser stands tall as a paramount sports content creator and influencer on the Google-owned platform. As a prominent basketball content producer and a trusted NBA partner, Jesser had the privilege of sitting on the judging panel for the 2025 NBA Slam Dunk Contest and even participated in celebrity All-Star games. Furthermore, in 2024, he debuted an official apparel line in collaboration with the NBA.
Now, Jesser aims to broaden his horizons, venturing into brand marketing and content creation within other sports domains such as soccer, football, and baseball. A triple victor of the Streamy's 'Sports Creator of the Year' award, Jesser etched his name in gold with basketball-centric videos and game show-inspired formats on his YouTube channel. His videos have starred collaborations with renowned sports personalities like Jalen Ramsey, Damian Lillard, and James Harden, alongside CAA clients Jaren Jackson Jr. and Julius Randle.
Jesser founded his own content banner, Bucketsquad, and in 2022, his sports and streetwear brand, Bucketsquad Apparel, hit the market with a bang and has since witnessed robust growth. On the influencer scene, Jesser has collaborated with brands such as Nike, Gatorade, Draftkings, Adidas, SoFi, Meta, EA Sports, Under Armour, Nintendo, Nerf, Reebok, Axe, Amazon, Champs, and Sour Patch Kids, showcasing his versatility and widespread appeal.
